Manifesto

We believe design shapes the world.

At Hustok, we understand that product design leaves a lasting impact — on people, on culture, and on the planet. It defines how we interact with objects, how we remember them, and how they coexist with nature.

We don’t take this responsibility lightly.

We are committed to creating sustainable products that elevate the user experience while protecting the environment. Because we believe it’s our duty to leave behind a better world for those who come after us.

We seek to master form, material, and function — not for the sake of innovation alone, but to create objects that endure, inspire, and make a difference.

Sustainability

We know that without a planet to enjoy our products on, designing them would be meaningless. That’s why we take great care to ensure every aspect of our work has the smallest possible environmental impact:

  • Eco-design: We design our products with nature in mind, considering their full environmental footprint from the start.

  • Sustainable materials: We choose responsibly sourced materials with the lowest possible CO2 footprint.

  • Supply chain: We believe in local industry. By working with local producers and avoiding large, global supply chains, we save hundreds of tons of CO2 every year.

  • Corporate Social Responsibility: Our work is deeply connected to nature, so we actively support conservation initiatives that protect the environments where riders enjoy our bikes.

Our DNA

These are the values that shape who we are — the core of our identity. They guide our every step, in every action we take:

Distant mountain reflected in a calm lake in the foreground.

Passion for nature

Every tree, rock, and leaf shapes the trails where our passion for MTB comes alive. This is our playground — our home




Three mountain bikers racing down a challenging downhill track.

We are riders

Before being designers, we are users. We experience every product we create; we stay close to our clients and understand their needs. We strive to understand the demands of the market and bring that reality closer to the brands we work with

Brake lever with transparent sections revealing internal components, displayed on a neutral gray background.

Innovation driven

Thinking beyond conventions and proposing innovative solutions is the only way to move toward a better world. That’s why innovation is the foundation of every project we build

Red and white poster featuring a bicycle and a Formula 1 car.
Red and white poster featuring a bicycle and a Formula 1 car.
Red and white poster featuring a bicycle and a Formula 1 car.

Art as a lens to understand the world.

We believe that every piece we design is a small work of art meant to inspire and move people. That’s why we approach each project as a unique creation that evokes emotion.